June 9, 2017 - Ontario Corn Fed Beef has received a three-star “Superior Taste Award” from the International Taste & Quality Institute (iTQi).
The “Superior Taste Award” is judged by 135 food and drink opinion leaders who are Michelin starred chefs and sommeliers.
Similarly to the Michelin guide of gastronomy, iTQi does not organize a competition but rewards products on their own merits.
Products that achieve a mark better than 70 per cent will be granted a “Superior Taste Award” of one, two or three golden stars.
Ontario Corn Fed Beef received a grade better than 90 per cent, with three golden stars, marking the exceptional taste of the product.
“We are very honoured to receive this recognition for our exceptional quality beef,” said Jim Clark, president of the Ontario Cattle Feeders Association.
“This high grade and high praise for our quality beef with superior taste is a direct result of our nutritionally-balanced feeding program, our on-farm management and animal health practices which contribute to our consistent quality,” Clark said.
Ontario Corn Fed Beef is a brand owned and run by Ontario beef farmers and cattle feeders.
“Generations of knowledge from our members and partners make them experts at what they do and their love for what they do shows through in the beef products we produce,” said Clark.
“Producing great-tasting beef and addressing societal needs is all part of the brand we are so proud to showcase to the world.
“Receiving this International recognition is a true testament to the philosophy we have.”
“Each of our 500-plus beef-farming and feeding families, our quality assurance team and our partners in processing and packing share in this great award,” said Clark.
“We care about great beef at every step of the process and thank our producers and partners for this commitment. The proof is in the beef, and this award reinforces that.”